If you’re marketing your business on the Coast, chances are you’re already doing the basics well. You’re sharp on service, you know your numbers, and you work hard to stand out. But when everyone says they’re friendly and fairly priced, it gets noisy fast. Most of us have learned the traditional service and price models […]
Category Archives: AUTHENTICITY
24
Apr
Apr
Work doesn’t just land on your lap. You’ve got to go out and find it, ask for it. Unlearn desperate energy. People can smell it a mile off. What works better is taking a genuine interest in what they’re dealing with, offering solutions, not products. Staring at the calendar today I thought, okay, where are […]