Category Archives: SALES

Do you wish you could clone your best customers?

Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: 1. Look at your top 20% customers. […]

Huey, Dewey and Louie’s picnic (Helping people find the error in their ways)

It doesn’t seem to matter how much experience we have, each day we can find ourselves faced with issues that can make us wonder “How could I possibly have gotten this so wrong?” I recall once hearing the saying “Every day is a school day”, and that has resonated with me ever since. In this […]

Hi I’m a rocket scientist

Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]

Finding, revealing and promoting your true USP

For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. People want stories that make them change […]