Unless you commit a healthy advertising budget, a website is not much more than a brochure sitting on a desk unless it has the right keywords and SEO so people can find it through searching easily. Then when people do find it the speed it displays and the way it performs all affect the user experience and can determine how long a user stays. The longer they stay, the better chance they will engage with your brand.
Below are various tools you can use to test the speed and compliance of your website and hopefully offer you some options for improvement. Note some are free, some require you to create a login, but are free, and some are paid subscriptions. Try the free ones first and if you need more you can go down the paid options route to do even better.
RICH RESULTS TEST
Test your site to see if you’re page content is eligible for rich results in Google searches. This is free.
Rich results are search results of a higher level than just your blue link results. This can be a list of links, carousel, images, etc
https://search.google.com/test/rich-results
From here you can also monitor rich results for your entire site which takes you into search console.
PAGE SPEED INSIGHTS
Another handy free tool to check the load speed of your website
https://pagespeed.web.dev/
Results can be quite scary but can give you some good insights into things it may be wise to do on your site.
WEBSITE SPEED AND PERFORMANCE
Another good tool is GTMetrix. You’ll need to create a login for this one, but it is free to try.
Make sure you enter the location of Sydney, Australia for best results (default is Vancouver).
https://gtmetrix.com/
LINK EXPLORER – BACKLINK CHECKER
Check your current backlinks.
https://moz.com/link-explorer
This tool is free but you do need to create a MOZ account to use it.
GOOGLE SEARCH SNIPPET OPTIMISATION TOOL
This one you can enter the information you are going to put in your meta title and description and see how it would look in a Google search result to optimize it.
https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/
UBERSUGGEST
Here you can get some ideas on the ranking difficulties for keywords you may want to use for your site. This also gives you keyword ideas and you can expand out to see the first few (You can only view the rest with a paid account).
https://app.neilpatel.com/en/ubersuggest/overview/
PLAGIARISM CHECKER
If you write content and do research for this through the internet or other places you may want to check your content in this Dupli Checker plagiarism checker. This is free to try and you’ll need to pay once you go over the word count. You’ll need to close down the ads to see better on the free version.
https://www.duplichecker.com/
GPT-2 OUTPUT DETECTOR
We all know search engines will check and penalize if your content is purely AI generated . When you do AI generated content you should always personalize it and check it however this can be a useful free tool to see how much is deemed to be real and how much fake.
https://openai-openai-detector.hf.space/
KEYWORD DENSITY CHECKER
Good for checking the keywords currently in use on your site –
https://www.seoreviewtools.com/keyword-density-checker/
You can then run various other tests e.g.: where you rank on google for certain keywords, etc.
POSITION TRACKING
Track your website rankings for keywords
https://www.semrush.com/position-tracking/
There are also a range of other tools by SEMRush that are available free.
REFERRING DOMAINS CHECKER
Type in your URL, including the https:// etc to see which sites link back to yours. This is free.
https://searchenginereports.net/referring-domains
MERGE WORDS
This can be a useful tool to discover new long-tail keyword opportunities for your SEO.
E.g.: if you are a BBQ store and someone searches for Webber BBQs in Orewa, you will want to include all of these words in your key words.
https://www.toptal.com/marketing/mergewords
See how you go. If you would like some help reach out to Sarah Carr of Linku2 Hibiscus Coast (hibiscuscoast@linku2.co.nz). Sarah uses these tools regularly to help her clients get found on her local directory.