Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
Category Archives: MARKETING
For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. People want stories that make them change […]



