As we go along in our business day to day, do we ever stop and wonder how our clients or customers really view or perceive what our business is about – and are we telling the right story? Customers view our business through more than words and pictures. When we’re telling our story we need […]
Category Archives: MARKETING
31
Mar
Mar
Unless you commit a healthy advertising budget, a website is not much more than a brochure sitting on a desk unless it has the right keywords and SEO so people can find it through searching easily. Then when people do find it the speed it displays and the way it performs all affect the user […]
07
Mar
Mar
The cost of living and running a business is rising. Banks and utilities are increasing their prices all the time. The unfortunate reality is we may need to follow if we want to remain in business. This isn’t easy for many people, so here are some tips for what to think about. 1. Stay competitive […]
18
Feb
Feb
You may have a great website and you can do as much advertising as you like but part of people’s buying journey is researching you. This is where Google comes in. Make it easy to be found by having a verified and up to date Google Business profile. Here’s how to get started: • Sign […]
14
Oct
Oct
No this isn’t the wild West, here’s some quick tips on Marketing so we begin on the right foot. At the risk of sounding simplistic we may be able to split companies into 2 groups when it comes to marketing: 1. Companies that start with a group of people or businesses (Market) that share a […]
23
Sep
Sep
In our last article we covered finding out where and who our customers were. Next, we need to let them know what we offer as goods or services. We tend to assume that clients know a lot more about our business and its purpose than they do – And many of us are a little […]
17
Sep
Sep
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: 1. Look at your top 20% customers. […]
21
Jul
Jul
What is a sales pipeline, again? Sales Pipeline, or more simply put, your sales target list. Is a snapshot of where prospects are in the sales process and how close they are to buying. This is maintained in an Excel document or a CRM. See the 1st July article here for Tips on how to […]
21
May
May
We’d love to be able to say none of us have had one of those experiences where service just fell way short of what we expected, but the truth is it happens far more than it should. If a customer expects one thing and gets something different there are a whole lot of factors that […]
15
Apr
Apr
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]