No this isn’t the wild West, here’s some quick tips on Marketing so we begin on the right foot. At the risk of sounding simplistic we may be able to split companies into 2 groups when it comes to marketing: 1. Companies that start with a group of people or businesses (Market) that share a […]
In our last article we covered finding out where and who our customers were. Next, we need to let them know what we offer as goods or services. We tend to assume that clients know a lot more about our business and its purpose than they do – And many of us are a little […]
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: 1. Look at your top 20% customers. […]
What is a sales pipeline, again? Sales Pipeline, or more simply put, your sales target list. Is a snapshot of where prospects are in the sales process and how close they are to buying. This is maintained in an Excel document or a CRM. See the 1st July article here for Tips on how to […]
We’d love to be able to say none of us have had one of those experiences where service just fell way short of what we expected, but the truth is it happens far more than it should. If a customer expects one thing and gets something different there are a whole lot of factors that […]
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. People want stories that make them change […]
