Effective marketing is essential for any business, but with so many options available locally and online, it’s easy to feel overwhelmed. From digital channels like social media and Google ads to print options, networking events, and community groups—all have their place. The key is selecting the right mix that aligns with your business goals and […]
Category Archives: PLANNING
17
Jun
Jun
We explore some digital tools you might like to consider that could save you time. Some use AI. Everything related to this new technology comes with a warning. If you read it on social media it isn’t always true, ok so that’s obvious. But the same can go for AI. You can’t always trust the […]
27
May
May
A customer buying journey is just the professional way of saying these are the steps my customers take before they buy. When you understand the steps they take you will have a roadmap for how you can be there in the right place, with the right tools, to help them make the right decision – […]
30
Apr
Apr
It’s Monday morning and you’re faced with a list of things to do, but mindful of balancing ‘working on the business’ vs ‘in the business’. How do you decide how much time to spend on things like marketing, networking, improvement, new technology (e.g.: AI), new products, etc? How do we know where to start and […]
26
Nov
Nov
From your friendly local Accountant Many small business owners have now discovered the simplicity of using Xero Accounting software to help them manage their business finances, and Tracey, from Ask Your Accountant Ltd, has given a few tips to help you both get more out of Xero, and to ensure everything is ship-shape, saving your […]
14
Oct
Oct
No this isn’t the wild West, here’s some quick tips on Marketing so we begin on the right foot. At the risk of sounding simplistic we may be able to split companies into 2 groups when it comes to marketing: 1. Companies that start with a group of people or businesses (Market) that share a […]
14
Aug
Aug
Proper Planning Prevents Poor Performance (There is also a popular uncensored version with 6P’s) Ask yourself, what is your biggest challenge in managing your time? Have a think about some of the other things that prevent you controlling your time too. How often do you do things at the last minute, or say there isn’t […]
01
Jul
Jul
63% of respondents say that their companies do a bad job of managing their sales pipelines, which shows that there is massive room for improvement. What is a sales pipeline? A snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to […]
28
Mar
Mar
For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. People want stories that make them change […]
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