Owning your own business has a lot of advantages, it is also balanced with plenty of challenges. We explore a few of the Joys and Perils in this article: Joys • Satisfaction – being self-supporting, possibly employing others, achieving targets, doing something you enjoy, developing new skills, stretching yourself • Flexibility – possibility to choose […]
Author Archives: Chris
06
Aug
Aug
This percentage goes up significantly amongst high performing leaders too. ‘Do something that scares you every day’! Whew, what a challenge. I’m not sure how I might achieve that without hurting myself. Maybe keep a pet snake? I hate snakes. Seriously, ‘Do something that scares you…’ Of-course the context needs to be relevant for you. […]
18
Jul
Jul
Effective marketing is essential for any business, but with so many options available locally and online, it’s easy to feel overwhelmed. From digital channels like social media and Google ads to print options, networking events, and community groups—all have their place. The key is selecting the right mix that aligns with your business goals and […]
27
Jun
Jun
Customer relationships can be tricky to manoeuvre. You can do your best to deliver an amazing experience, but that doesn’t always mean they will refer you to a friend. When people refer you we call them Brand Ambassadors, as they are essentially your best sales team. Great delivery is just the start, but you do […]
17
Jun
Jun
We explore some digital tools you might like to consider that could save you time. Some use AI. Everything related to this new technology comes with a warning. If you read it on social media it isn’t always true, ok so that’s obvious. But the same can go for AI. You can’t always trust the […]
27
May
May
A customer buying journey is just the professional way of saying these are the steps my customers take before they buy. When you understand the steps they take you will have a roadmap for how you can be there in the right place, with the right tools, to help them make the right decision – […]
30
Apr
Apr
It’s Monday morning and you’re faced with a list of things to do, but mindful of balancing ‘working on the business’ vs ‘in the business’. How do you decide how much time to spend on things like marketing, networking, improvement, new technology (e.g.: AI), new products, etc? How do we know where to start and […]
25
Apr
Apr
As we go along in our business day to day, do we ever stop and wonder how our clients or customers really view or perceive what our business is about – and are we telling the right story? Customers view our business through more than words and pictures. When we’re telling our story we need […]
31
Mar
Mar
Unless you commit a healthy advertising budget, a website is not much more than a brochure sitting on a desk unless it has the right keywords and SEO so people can find it through searching easily. Then when people do find it the speed it displays and the way it performs all affect the user […]
07
Mar
Mar
The cost of living and running a business is rising. Banks and utilities are increasing their prices all the time. The unfortunate reality is we may need to follow if we want to remain in business. This isn’t easy for many people, so here are some tips for what to think about. 1. Stay competitive […]