As we go along in our business day to day, do we ever stop and wonder how our clients or customers really view or perceive what our business is about – and are we telling the right story? Customers view our business through more than words and pictures. When we’re telling our story we need […]
Author Archives: Chris
31
Mar
Mar
Unless you commit a healthy advertising budget, a website is not much more than a brochure sitting on a desk unless it has the right keywords and SEO so people can find it through searching easily. Then when people do find it the speed it displays and the way it performs all affect the user […]
07
Mar
Mar
The cost of living and running a business is rising. Banks and utilities are increasing their prices all the time. The unfortunate reality is we may need to follow if we want to remain in business. This isn’t easy for many people, so here are some tips for what to think about. 1. Stay competitive […]
18
Feb
Feb
You may have a great website and you can do as much advertising as you like but part of people’s buying journey is researching you. This is where Google comes in. Make it easy to be found by having a verified and up to date Google Business profile. Here’s how to get started: • Sign […]
26
Nov
Nov
From your friendly local Accountant Many small business owners have now discovered the simplicity of using Xero Accounting software to help them manage their business finances, and Tracey, from Ask Your Accountant Ltd, has given a few tips to help you both get more out of Xero, and to ensure everything is ship-shape, saving your […]
14
Oct
Oct
No this isn’t the wild West, here’s some quick tips on Marketing so we begin on the right foot. At the risk of sounding simplistic we may be able to split companies into 2 groups when it comes to marketing: 1. Companies that start with a group of people or businesses (Market) that share a […]
23
Sep
Sep
In our last article we covered finding out where and who our customers were. Next, we need to let them know what we offer as goods or services. We tend to assume that clients know a lot more about our business and its purpose than they do – And many of us are a little […]
17
Sep
Sep
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: 1. Look at your top 20% customers. […]
14
Aug
Aug
Proper Planning Prevents Poor Performance (There is also a popular uncensored version with 6P’s) Ask yourself, what is your biggest challenge in managing your time? Have a think about some of the other things that prevent you controlling your time too. How often do you do things at the last minute, or say there isn’t […]
24
Jul
Jul
It doesn’t seem to matter how much experience we have, each day we can find ourselves faced with issues that can make us wonder “How could I possibly have gotten this so wrong?” I recall once hearing the saying “Every day is a school day”, and that has resonated with me ever since. In this […]