You may have a great website and you can do as much advertising as you like but part of people’s buying journey is researching you. This is where Google comes in. Make it easy to be found by having a verified and up to date Google Business profile. Here’s how to get started: • Sign […]
Author Archives: Chris
26
Nov
Nov
From your friendly local Accountant Many small business owners have now discovered the simplicity of using Xero Accounting software to help them manage their business finances, and Tracey, from Ask Your Accountant Ltd, has given a few tips to help you both get more out of Xero, and to ensure everything is ship-shape, saving your […]
14
Oct
Oct
No this isn’t the wild West, here’s some quick tips on Marketing so we begin on the right foot. At the risk of sounding simplistic we may be able to split companies into 2 groups when it comes to marketing: 1. Companies that start with a group of people or businesses (Market) that share a […]
23
Sep
Sep
In our last article we covered finding out where and who our customers were. Next, we need to let them know what we offer as goods or services. We tend to assume that clients know a lot more about our business and its purpose than they do – And many of us are a little […]
17
Sep
Sep
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: 1. Look at your top 20% customers. […]
14
Aug
Aug
Proper Planning Prevents Poor Performance (There is also a popular uncensored version with 6P’s) Ask yourself, what is your biggest challenge in managing your time? Have a think about some of the other things that prevent you controlling your time too. How often do you do things at the last minute, or say there isn’t […]
24
Jul
Jul
It doesn’t seem to matter how much experience we have, each day we can find ourselves faced with issues that can make us wonder “How could I possibly have gotten this so wrong?” I recall once hearing the saying “Every day is a school day”, and that has resonated with me ever since. In this […]
21
Jul
Jul
What is a sales pipeline, again? Sales Pipeline, or more simply put, your sales target list. Is a snapshot of where prospects are in the sales process and how close they are to buying. This is maintained in an Excel document or a CRM. See the 1st July article here for Tips on how to […]
01
Jul
Jul
63% of respondents say that their companies do a bad job of managing their sales pipelines, which shows that there is massive room for improvement. What is a sales pipeline? A snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to […]
17
Jun
Jun
With 93% of online experiences beginning with a search engine, Google holding over 90% of the search engine market share and a quarter of all online traffic coming from local searches it’s vital to rank well when people are looking for your products or services. Paid adverts appear at the top of Google, however, it’s […]